Monday, April 9, 2007

Joost Official Beta Tester

Joost™
Big effing deal, right? For now, it is for most people. I still think this may be the next killer app, a new kind of convergence -- Internet and TV. MIcrosoft's concept of WebTV on steroids.

Still, the Joost experience could be a lot richer in my opinion. Video quality is not high-def. But it's okay for day-to-day viewing. I don't need HD for Colbert or Heroes anyway.

And speaking of Colbert, when is Joost going to start showing The Report on their Comedy Central listings? This goes to the heart of my concerns with Joost. If Joost is just beta testing overall service delivery, it passes with flying colors. But if Joost wants to be a game changer, or introduce a 'new kind of normal', it needs to show more popular series. This will allow users to testand compare TV by appointment vs TV on demand.

Personally, I long for the day when i don't have to rearrange my day to catch/watch primetime TV. I think overall, that is the intent of Joost. Kudos to them. But they're missing out on an opportunity to win over the early adopters and future influencers of the technology.

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